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Model # 175001C Store SKU # 1000658402

A revolutionary paint and primer in one, BEHR PREMIUM PLUS ULTRAis made with the finest raw materials and was developed using our revolutionary NANOGUARDTechnology for a dense, hard, durable paint film. BEHR PREMIUM PLUS ULTRAis liquid protection f

  1. Matte finish
  1. Colours that perform beautifully. With superior stain-blocking coverage and touch-up, BEHR PREMIUM PLUS ULTRA offers a professional look that lasts
  1. Antimicrobial-mildew resistant finish. Moisture resistant
  1. Stays looking new longer finish. Resists scuffs and stains. Easy to clean
  1. Low VOC, 100% acrylic latex
  1. Low VOC. Improves the air quality inside your home



Assembled Depth (in inches)
Assembled Height (in inches)
Assembled Weight (in lbs)
Assembled Width (in inches)
Packaged Depth (in inches)
Packaged Height (in inches)
Packaged Weight (In lbs)
Packaged Width (in inches)


Can Size (L)
Ceiling Paint
Country of Origin
US-United States
Coverage Area (Sq. Ft.)
General Interior Paint
Interior Wall & Trim Paint
Mildew Resistant
Paint & Primer in One
Paint Key Features
Paint & Primer in One, Stain Blocking
Paint Testers
Primer Required
Protection & Resistance
Moisture Resistant, Stain Resistant
Textured Paint

Warranty / Certifications

For warranty information on this product, please call our Customer Service Center at 1-800-435-4654.
Interior Matte Paint & Primer in One - Ultra Pure White, 3.79LBEHR ULTRA Interior Matte Paint & Primer in One - Ultra Pure White, 3.79LA revolutionary paint and primer in one, BEHR PREMIUM PLUS ULTRAis made with the finest raw materials and was developed using our revolutionary NANOGUARDTechnology for a dense, hard, durable paint film. BEHR PREMIUM PLUS ULTRAis liquid protection f
Interior Matte Paint & Primer in One - Ultra Pure White, 3.79L is rated 0.2 out of 5 by 979.
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Rated 5 out of 5 by from Amazing product We purchsed BEHR's Premium Plus Ultra Flat Paint & Primer in One product to repaint the basement of the house we recently purchased. After patching/repairing lots of nail and screw holes, we did a quick coat of basic primer (since we had so much drywall compound on the wall) we started with a coat of Dusty Olive paint. It was unreal how easy this paint goes on. The coverage and colour depth is something like I've never seen before. For the extra cost, it's well worth it since you'll be using less of the paint and cutting your paint time in half. Highly recommend to all!
Date published: 2011-08-12
Rated 1 out of 5 by from This is bad paint, difficult to apply, streaky I used this same brand in a flat texture. I bought this paint (the flat sheen) from Home Depot here in Calgary. This paint is garbage. Trying to fix even slight streaks or missed spots is nearly impossible. Every time you repaint an area , a halo occurs around the newly painted area, resulting in more streaks and imperfections. It does not blend well. You go around in circles trying to fix the streaks. I have spend over $200 and 1 gallon and four quarts on a wall that is only 15 x 9, 135 sq feet, so that works out to a gallon per 68 sq ft. (approx..$1.48 per sq ft) Not good. And there are still streaks. Don't buy it, waste of money. Worst paint yet for a DIY'er.
Date published: 2020-06-14
Rated 1 out of 5 by from Terrible paint, do not buy! [This review was collected as part of a promotion.] The paint in the previous column that you just put on starts drying before you can start the next column, creating streakiness, and even worse it starts lifting the partially dried paint off the wall. The air bubbles that would normally pop, dry before they can pop and now I have dried air bubbles all over the wall. I’ve painted countless walls, using various brands of paint and I’ve never been more angry over wasting my time and money with terrible paint, this actually DOUBLED the time it should have taken, because I had to completely redo it. Garbage product. Don’t buy.
Date published: 2019-09-14
Rated 1 out of 5 by from Very Disappointed With 20 years painting experience, I used Behr Ultra Premium because my client selected a Behr Colour. Because it was a red-burgundy shade, I specifically asked in a deep tint primer was necessary--I was assured the paint would cover in two coats--just like the red paint board that was displayed in the sales area to show "two coat coverage." Needless to say, the coverage was terrible. Five coats were needed and that is still not enough! What a sham! Instead of one gallon, three gallons were needed! The price may be better than other premium paints but it certainly costs more in time and coverage. This paint may be satisfactory for "weekend painters," but it clearly does not meet the professional's standards.
Date published: 2010-07-22
Rated 1 out of 5 by from 3 coats??? WE purchased the flat enamel with Primer so we wouldn't have to do 2 coats. The color we selected awas a little lighter than what was previously on the walls. The problem we had, was the ceiling cuts would not blend to the wall. We figured out that we would have to paint the cut again. After the second coat, it still would stick out so we went with a third coat. This fixed the problem.(we hope, it still hasn't dried) In doing the second and 3rd coats, we had to buy 2 more gallons. On the fourth gallon , we saved the nine bucks for the 'with primer" and went with just the color. We always have been happy with Behr but I feel the paint with primer is a little overrated.
Date published: 2011-04-02
Rated 4 out of 5 by from An all white house We just purchased a new home and it ENTIRELY white! The master bedroom vaulted ceiling was our first project. The paint went on well. It will need touched up at some of the roller marks or we will have to do 2 coats. The paint is a little pricey but covers pretty well and lasts FOREVER. We used it in our last home and never changed the color in the 5 years we lived there. My only gripe would be that the color swatches look very different in the store than when you get them home and that the nifty computer design does not show the colors accurately. Other than those two things which have nothing to do with the quality of the paint, we love it.
Date published: 2011-01-05
Rated 5 out of 5 by from Making a happy kitchen. Decided to paint my kitchen and being 70, got help from my daughter. I picked out a bright yellow color and we painted the kitchen and breakfast room. It was easy, covered well, only needed one coat and made a "happy kitchen" for me to enjoy. After starting a remodel of my garage into a studio for a place for me and my friends to work on projects, I immediately turned to Behr to paint there. The project is not completed, but painting the outside, trim white, and the building grey to match my house was very easy. At my age, you need easy!!! Love Behr...will never use anything else!!!!! My friends love my kitchen, and want to know who did this...I say me!!!!....and Kelly.
Date published: 2013-09-03
Rated 5 out of 5 by from Behrs Premium PlusUltra Flat Enamel Paint I had avery large painting project for my home in August 2010.. We had a massive water leak and the dry wall had to be replaced throughout the entire house. I did not hesitate on my choice of paint. I have been very happy with Behr paint for many years. However.this was my first experience with the paint and primer in one. The color choice was excellent . I did have the drywall primed and one coat of the ultra flat provided a velvety elegant finish to every room of my house.In fact it ,was the best part of the repair process to my home.Eveyone that comes in to the house remarks about the colors and the finish of the paint. I am completely satisfied with my choice of Behrs!
Date published: 2010-12-15
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How big is this can. Will it be sufficient to paint a washroom.. My washroom has molds all over the dry walls including cealing. Can i use this paint on top of this wall.

Asked by: Arul
NO you cannot just paint on top of mould, it will just show up again in a few weeks. Plus this is a serious health problem in the making. Sounds like there is a moisture problem to be dealt with first - before even thinking about painting this will need to be taken care of. You might want to think about - 1/ ripping out all the drywall and take the bathroom back to studs, replace the insulation, then install a good quality vapour barrier (6mil minimum) 2/ redo all walls & ceiling with waterproof drywall. 3/ Shower area should be re-done in either Wedi, Schluter or similar products to make it completely waterproof. If this kind of work is beyond your skill set, call a few contractors for quotes. Just don't paint over the existing mould, doesn't solve the problem.
Answered by: Z1Rider
Date published: 2021-02-19

Is this white or clear? I see review says it is clear.

Asked by: abcd
Hi abcd, This is an Ultra Pure White base, which means that it's white paint. Sometimes, the UPW base get's confused for a medium or deep base, which are quite transparent. The UPW base is supposed to be a solid white color and ready to use upon opening and stirring. I hope this information was helpful. Please feel free to reach out with any additional questions you may have. Best of luck with your project! ~Doris
Answered by: Behr
Date published: 2021-05-10

If I use this to paint a desk, do I need to seal it with something? Will it scratch if I don't seal it?

Asked by: Jacqueline
Bought this paint for door and window trim and no odour, since is water based. Would not call it "high-gloss"; it's semi gloss at best. Also, it's not self-leveling. If you wish to paint large surfaces like a desk, you gotta use high-quality rollers with the shortest pile or foam rollers. Don't have to seal this paint; you could cover it with some high-gloss clear coating; again water-based coatings are hardly high-gloss. Good luck, mark
Answered by: peszdispenser
Date published: 2021-11-29

Would this paint over faux wood walls in one coat.

Asked by: Dude
Hi there, thank you for your question. As it turns out, our Ultra Scuff Defense Paint is not a one-coat guaranteed paint. I'd also like to mention that depending on the type of substrate your faux wood walls are made of, it may be best to use a separate primer to ensure adhesion. However, using a primer beforehand can help minimize the number of coats needed. Please feel free to reach out to us directly if you have any other questions. -Lina
Answered by: Behr
Date published: 2022-11-22

Can this paint be used on new unprimed drywall?

Asked by: Anonymous
well you are supposed to. I found though that it did not go on well on an unprimed wall. Even the wall that was primed... I still had to put three coats on. After the second coat, I could see the blotchy spots from where I had patched nails in the drywall. I found it to be an expensive paint considering the "all in one" is supposed to be cheaper and easier to use. I disagree with this statement.
Answered by: PaulW
Date published: 2019-12-26

do you make this product for bathrooma and kitchens

Asked by: Anonymous
Behr's Interior enamel finishes can be applied on both kitchens and bathrooms. You can find a sheen chart recommendation in the back of most of the intior paint brochures at all Home Depot retailers.
Answered by: HildaL
Date published: 2020-04-05

When will we be able to request the paint to be tinted? It is ridiculous that you are not allowing people to tint the paint. This website can be tweaked by the web designer that adds new products, new sales just as easily. Stuck at home nothing to do.....

Asked by: IfNotNowWhen
Hi IfNotNowWhen, to better answer your question, please contact the customer service department at 1-800-628-0525 call any day between 8 a.m. and 11 p.m. EST, they can either answer your question or transfer you to your local store to answer your specific question. -Edith
Answered by: Behr
Date published: 2020-04-21

Being enamel is this paint water soluble 

Asked by: Rayjay
Hi Rayjay, thank you for your question. Since our Ultra Paint is 100% acrylic, it can be thinned with water. However, this is only recommended when using an air sprayer for the application tool. If this is the case, make sure to use more than 1/2 pint of water per gallon. Anything more than that can jeopardize the integrity of it. I hope this info was helpful. -Edith
Answered by: Behr
Date published: 2020-01-07
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