The colour of this coneflower is sure to make you say 'wow'! As the 2010 AAS Flower Award Winner, it does not disappoint. Featuring vibrant rosy-purple flowers that last all summer long, even holding their colour throughout hotter months. The blooms are housed upon sturdy branching stems, which means more flowers per plant. Fabulous in the cottage garden and a great addition to cut flower arrangements. Plant a few together to attract butterflies and hummingbirds, and don't worry, deer tend to ignore this plant. 'PowWow' makes for a great cut or dried flower, and if the heads are left throughout the fall, birds will feed on their seeds. To maximize this flower's beauty, it needs 6+ hours of direct sunlight each day and dry to medium, well-draining soil. This flower is an excellent addition to any garden or container.
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